Khayr Al-Ard
“The good of the land.” Our own product: a phone-first market where Mauritania’s farmers and herders record their harvest, sell to buyers directly and ask an AI advisor in their language.
Why it exists
Smallholders often sell through long chains of middlemen, with little price information and no record of what they produce. Khayr Al-Ard puts the record, the buyers and the advice on one phone.
- Price
- Free for farmers and herders. Revenue from buyers, exporters and partner organizations.
- Payment
- Bankily and Sedad
- Languages
- Arabic, French, English; a Hassaniya voice advisor is next
- For
- Farmers, herders, butchers, vegetable sellers and exporters
- Recognition
- Selected by the BAMA 2026 jury for app development; incubated in UNDP’s timbuktoo Launchpad, Cohort 1
From the field to the market
Rosso, on the Senegal River: where the harvest is.
Nouakchott: where the buyer is.
About 200 km by road. Khayr Al-Ard puts both ends on one phone.
The app today
Sign-in by phone number, harvest records, admin panel, three languages, AI advisor, live web app.
Digital receipts and seller map.
Hassaniya voice advisor, app stores, a field pilot with the first farms around Rosso.
The team
Founder and lead developer of the app; CEO of A Planet T&L SUARL.
Partner and financial contributor to Khayr Al-Ard.
Agri-entrepreneur; the team’s link to farmers and their challenges.